It is no longer a question of whether print or digital is the better form of communication. Both have their place. However, it is becoming increasingly clear that the communication of brands, products or content is particularly successful when haptic aspects are taken into account. What you can literally feel triggers emotions in us and has been proven to be remembered for longer. In Grafikmagazin 05.24, the focus is therefore on "Haptics & Print" and we present excellent design solutions that show the potential of print as a medium.
Designers will have to prepare for changes next year. The Accessibility Improvement Act is set to improve accessibility standards from 2025. We take a look at what this means for the design of websites and other means of communication on eight pages in this issue. We all have to rethink, but we also have the opportunity to make our designs better for everyone. The "Brave New Alps" project, in which designers have teamed up with local stakeholders to strengthen the community and nature and develop alternative ways of earning a living, also aims to improve things. And while not everything was better in the past, it was certainly more sophisticated. In our photo series, we present a literally gigantic photo book that shows the rich and famous of Hollywood and the major film studios as they were seen in LIFE magazine.
Graphics + "Haptics & Print"
Nobody needs zero-eight-fifteen anymore, but you can't get enough of beautiful print projects. And since so much is now digital, they are doing more than ever in communication. On twenty pages, we present projects from all over the world that use print in different ways and create unique experiences. For a small hotel, for example, appreciation is more than just a word; elegant printed matter and small tokens of appreciation show guests that they are welcome. A type foundry advertises its fonts not with cool posts, but with an elaborately produced magazine and in New York, creatives combine a printed newspaper with augmented reality. We present books several times and were impressed by what is possible here in terms of design and production.
The cover
True to the motto "practice what you preach", we are also putting our money where our mouth is with this issue. Four different papers were used in the content: The GardaPat13 volume paper with a light cream tint, the high-gloss arto gloss, the matt-coated Iona jet and joly colors in light green. Each page shows how different papers bring out the best in the content.
The cover is in no way inferior. Here we used the joly design paper in five different colors. All the papers come from Inapa. The design of the impressive cover motif is by Denis Widmann and shows the variety of tactile experiences, as the designer emphasizes. The embossing dies for the 3D multilevel relief were produced by Dreyer Kliche and the blind and hot foil embossing was carried out by Butz & Bürker. The foils were supplied by Foilco.
The interplay of fine multi-level structures, striking relief embossing and shimmering foil elements as well as the uncoated uncoated paper creates a multitude of stimuli. The Grafikmagazin 05.24 is not just a magazine, but a haptic piece of jewelry.
The showroom
In this issue's showroom, we focus on two design competitions. We showcase award-winning works from the European Design Awards and present some of the ADC Talent Awards ' up-and-coming projects that are well worth seeing. Illustrator Johanna Ploch has won us over with her unusual strokes, capturing everyday scenes with wit and charm. Last but not least, we took a look around Switzerland and discovered great branding and, above all, super posters at Supero in Lucerne.
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Grafikmagazin 05.24 shows how versatile, sophisticated and contemporary print can be used to communicate and provides inspiration and practical tips for your work.
You can order Grafikmagazin 05.24 with a focus on "Haptics & Print" here, free of shipping costs (within the EU).
