The ADC Festival 2023, Germany's largest gathering of the creative and communications industry, will take place in Hamburg from June 13 to 16. "Change the world with creativity" is the motto. Also new this year: a shared location for all program items - Schuppen 52, located in the port.
For decades, the Art Directors Club has served as a source of inspiration for creative professionals from German-speaking countries and beyond. It has made it its core mission to recognize and promote excellence in the fields of design, advertising, communication and the creative arts. The awards offer participants the opportunity to present themselves in a competitive environment and receive valuable feedback from experts in the industry. This promotes the growth and development of creatives and, in the best case scenario, contributes to the continuous improvement of the advertising and design industry.
Every year, the club organizes the top-class ADC Festival under a different motto, this time it is "Change the World with Creativity". At the ADC Congress, the heart of the festival, international experts from the fields of science, journalism, business, communication and technology come together. They discuss the impact and possibilities of creativity on the world.
Change the world with creativity - regardless of your age
The personal highlight of our Deputy Editor-in-Chief Sonja Pham, who will be traveling to the congress, is probably the youngest speaker she has ever experienced: Aayati Dash Kar is only in fifth grade. Impressively, she is already working as an Assistant Creative Designer at LEADhER. Her beautifully illustrated book, which conveys the message of women's empowerment, was presented during the World Economic Forum in Davos. The publishing non-profit organization World Woman Foundation is committed to supporting and promoting women worldwide. Aayati describes young girls as "dreamers, doers and disruptors"; this attitude and her determination to change the world through creativity makes her the ideal protagonist for this year's festival theme.
Meeting global or national challenges with creativity
Ali Rez, Chief Creative Officer MENA/Pakistan at Impact BBDO Group, is one of the most awarded creative directors in the Middle East, having received more than 700 international awards in his 20-year career, including the Cannes Lions Grand Prix. In particular, he talks about his campaign "The Elections Edition" for the An-Nahar Newspaper brand, which published an election edition: one that was never printed. Instead, the paper and ink from the unprinted edition was sent to the government printer to print ballots. Enough was donated to cover the entire voting population of Lebanon.
Another highlight is the keynote by Google Creative Franc Cheetham, who in his role as Sustainability Specialist has been working with top creatives for more than a decade to address global challenges. With an infectious passion for innovation and creativity, he will talk about how he and his team want to help reduce the climate crisis - an issue that is a top priority for our society and future generations.
The complete list of all speakers can be found here
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Genuine exchange, great location
As a physical experience that emphasizes exchange and encounters, Hamburg's Schuppen 52 offers a special flair as this year's location. Free ADC Insights have been designed for networking and education and will take place in the Open Club parallel to the congress. Visitors will have the opportunity to experience exciting companies from the creative industry live on site and be inspired in person. The "Speed Recruiting" format can also be used free of charge throughout the day by all interested parties - with or without a congress ticket. The Expo also provides insights into agencies and companies that will be present with stands.
One of the highlights of the ADC Festival is undoubtedly the award shows, where outstanding work and creative campaigns are honored. The jury, consisting of respected experts from the industry, evaluates the submissions in advance according to criteria such as originality, aesthetics, innovation and impact. The winners not only receive the coveted ADC nails, but also international recognition that can boost their careers. This year's winners and Grands Prix will be announced at the ADC Talent Award on June 15 and the ADC Award Show on June 16. Tickets for the event and after party here
