(Advertisement) Bare toes in the sand and sunsets, supposedly without filters: everyone knows the obligatory vacation Instagram content. The app in all its glory, but it's nicer to trigger wanderlust in the form of postcards. Much more than just a quick greeting, they are personal and convey appreciation. In collaboration with Grafikmagazin , the online print shop ONLINEPRINTERS is giving away 20-euro vouchers to all new customers who want to design their own cards with a sense of aesthetics.
A small gift
What makes postcards a wonderfully holistic medium for communication and marketing is that they are often kept and serve as decoration - so they are way ahead in terms of sustainability. Whether you are announcing an exhibition, planning to promote a product or advertising yourself as an illustrator or design studio: An attractively designed postcard is not perceived as annoying advertising, but as an enrichment. As a small gift that is gladly accepted - or even passed on. As the three inserts in our current issue prove, artistic postcards can also be printed online. The motifs were kindly made available to us by the Viennese production company Present Perfect.
Aesthetic and original
The creatives at Swiss-based Studio F also report that postcards bring joy. During the lockdown, they made it a habit to draw and send out a postcard every day. To infect others, they then had eight motifs printed in offset, available from their store. Designer Thom Frischknecht explains: "A postcard always brings joy, a smile or a smile to the face. With this medium, limited to a few sentences, many stories can be told, wishes can be spread and images can be transported. We were fascinated by the simplicity and the predefined format."
The Macromedia design school in Munich used postcards in a different but equally effective way to showcase the students' work. In a seminar under the motto "TimeMachine", posters were created in the style of different eras. "We used postcards for the vernissage," says lecturer Denis Widmann, "because they look more personal than a business card and the students were able to pass on a sample of their work straight away." An inexpensive but effective means of communication.
Small format, big impact
We realized our own postcards at ONLINEPRINTERS. Our aim was a simple and appealing design. Although finishes such as varnishing are also available, we simply chose a great motif and matching paper. Even with a small budget and little time, you can create postcards that you would like to send. So that you can get started right away, ONLINEPRINTERS is giving you postcards worth 20 euros in cooperation with Grafikmagazin .
Your own cards in just a few steps
Our art director has taken a look at the production of our own advertising material and put together a little tutorial for you. Here you will find plenty of tips and tricks on how to produce a technically perfect postcard at ONLINEPRINTERS.
Click here to go directly to the promotion, the voucher code will automatically be added to your shopping cart.
All data at a glance, more information in our tutorial:
- Code: grafik-cards20
- Value: 20 €
- no minimum order value
- only valid on onlineprinters.de
- in the category Postcards and all sub-products
- for new customers only
- Valid until 30.09.2021
Have fun designing and sending joy!
