As a graphic designer, Hannah Pohlmann advises clients on the development of typography-based visuals and multimedia concepts. "According to many experts," she says, "the use of augmented reality will play an important role in accessing digital worlds in the future. This development opens up a multitude of new opportunities and challenges for designers in the co-creation of three-dimensional environments." In her Master's thesis, she therefore tried to explore how typography can be combined with AR and how this can change design.
While it was possible to hunt Pokemons effortlessly with a smartphone years ago and augmented reality is already integrated in some vehicles, the display of 3D typography with AR filters still has its technical limits. "This is due to the complex file structure of the animated texts and the limited data compatibility for mobile devices," explains Hannah Pohlmann.
However, her master's thesis in communication design at HAW Hamburg focused on how AR can be used for kinetic typography applications. Pohlmann first developed a technical strategy to display complex 3D animations as mobile AR filters by reducing their file complexity.
At the same time, she developed a design concept for six AR filters based on animated 3D texts. For the designer, it was important to use her work to encourage people to be more open to new technologies and to interact with them. For example, her filters can be redesigned by users and you can become part of them by stepping in front of the camera yourself or integrating other people or objects. For her final presentation, Hannah Pohlmann also prepared each of her filters as a poster so that all visitors could experience her results without any technical limitations.
In Hannah Pohlmann's portfolio you will find more projects by the graphic designer. Take a look at our "Mensa" section to discover even more projects by students.
