Travel a lot while you're still young. This motto is becoming more and more common among the young generation of millennials and Gen-Z. But to be able to discover the world safely, you should also feel protected. The new global travel insurance brand called allyz from Allianz SE aims to promise this security to young people in particular. Cologne-based design studio Dio Studios was tasked with the positioning and branding of this new brand.
Text: Paula Schneewind
In cooperation with the Cologne-based partner agency dayy, Dio Studios created the brand identity for the new travel insurance brand allyz. This corporate identity communicates the transformation of insurance companies. Instead of rigid contracts, allyz offers the flexibility that young people want when traveling. This is also reflected in the visual language. The corporate design works with bold, young color combinations and a clean, yet versatile and dynamic visual language that awakens the desire to travel. The brand has a fresh, international and holistic digital presence.
The claim "Amplify your journey" is not only reflected in the positioning, but also in the brand's new logo. The roof of the ace represents the journey itself, the horizontal bar the amplification of this roof and the dot the user himself. This unites the three core elements of the developed concept in one and also forms the initial letter of the brand.
Overall, the service provided by the two agencies included the development of a brand identity, a corporate design, a detailed digital design vision for web content, cross-platform social media content, out-of-home advertising concepts and the development of a detailed 50-page brand book. The collaboration resulted in a comprehensive and sophisticated deliverable that will certainly enable the brand to successfully enter the market.
If you liked this article, you may like to read another article on the topic of corporate identity, e.g. A new look for Ecosia
