When major search engines change the way they work and social media channels change their algorithms, it becomes more difficult to be found. Corporate publishing is therefore becoming increasingly interesting for companies and brands, as it allows them to reach target groups directly and often more sustainably. On 20 pages, we show what is possible - digitally and in print.
Once again, our readers can expect an exciting mix of different design topics in this issue. A burger snack bar from Paris shows how an unusual interpretation of hand lettering creates a brand with attitude and children on the islands of Föhr and Amrum are now learning Frisian - with teaching materials that are fresh, cheerful and child-friendly. Things get sensual in our photo series: elegant Thonet furniture makes you want to visit a bar and the credo for Molly Baz's dishes is simply "more is more".
Sebastian Löwe also advocates more. In our "Design & Research" section, he explains the direction in which he believes the internet is heading. He sees us heading towards an "empathic web", where interfaces will recognize our feelings and respond to them. This opens up a new and very responsible field of activity for designers.
Graphics+ "Corporate Publishing"
Telling stories is becoming increasingly important for brands and companies in order to stand out and reach people emotionally. One good way to do this is through corporate publishing, which is why our focus is on creative approaches, from publications with collector's value to cross-media content strategies. In the case of writing instrument manufacturer Caran d'Ache, for example, it is a small brochure with various illustrations that makes you want to draw. Birkenstock, on the other hand, is celebrating its anniversary with a fascinating, magnificent volume that makes you marvel at how rich the company's history is. Even those who sell "low-interest products" may have remarkable stories to tell. Otto Chemie has been sharing them for many years in a magazine that customers and distributors still love and appreciate today. Finally, Studio Butik shows how to combine analog and digital communication in a meaningful way - to name just a few examples from our focus area.
The cover
The design of the cover also plays with analog and digital communication. "Corporate publishing is an intersection of different content," says the 2xgoldstein creative. "This includes editorial articles as well as social media posts. We visualized the high density of information through targeted overlays."
For the cover of this issue, we used enviro card blue from Ovol in a grammage of 250 gsm. The high-quality satin cardboard is made from 100% recycled fibers and is Blue Angel and FSC certified. The cover was printed by Stainer Schriften and screen printing. The cool blue of the screen printing ink provides an exciting contrast to the warm paper tone and spot varnishes provide further accents.
The showroom
In this issue's showroom, we present thekitchen, a Stuttgart-based agency that combines strategic thinking with loving design solutions. Gustavo Piqueira is one of Brazil's most renowned designers and is just as adept at staging major brands as he is at designing works of art in book form. Hans Hillmann was also one of the greats of his profession. On the occasion of his 100th birthday, we are remembering this great poster designer. Landor Milan is also passionate about design, where not only the craft of design is mastered, but also great emotions.
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Grafikmagazin 04.25 shows what successful storytelling design looks like. This issue also offers many practical tips for your work.
You can order Grafikmagazin 05.25, which focuses on "Corporate Publishing", here, free of charge (within the EU).
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