Although almost everything seems to be back to normal, each of us probably remembers the peak times of the coronavirus crisis in our own way, the isolation and constant new restrictions. No matter what stage of life you were in, everyone was affected by the fact that everything suddenly stagnated. The state of emergency was also noticeable during our studies, but some projects still managed to create a sense of everyday university life and cohesion.
Those who wanted to start studying during the coronavirus crisis often found themselves powerless in the face of a strange, closed-down city, impersonal Zoom calls and a deserted university building. The communication design course suffered particularly from the isolation, which made it extremely difficult to regularly exchange ideas and work creatively together.
At this time, Dortmund University of Applied Sciences and Arts offered a seminar led by Johannes Graf called "Kiwi und Co", which brought a bit of normality to student life. The task was to develop a five-part packaging series with the logo of a fictitious brand. The result by Renata Pasik, who took part in this course, radiates the positivity and joy that many were lacking at the time.
The different packaging of the "Super Stark" vegetable juices is enlivened by expressive characters. Rabea Rhubarb, Selma Celery & Co proudly present themselves as humanized vegetables with sports equipment and are intended to evoke a positive association with the healthy juices among the target group, children aged four to ten.
Bright colors and the playful illustration, haptic work and a little perseverance - that made the everyday life of the students in this course a little easier in Corona times - and produced results that are impressive.
Text: Johanna Schmees
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